Burger King revamp aims at higher-priced kin
By Associated Press
Wednesday, October 7, 2009 -
Wednesday, October 7, 2009 -
CHICAGO - Burger King Corp. plans to swap its generic fast-food feel and bland tiles and tabletops for a vibe that’s more sit-down than drive-through.
As part of a plan to be revealed Wednesday in Amsterdam, the company will announce a massive effort to overhaul its 12,000 locations worldwide. The sleek interior will include rotating red flame chandeliers, brilliant TV-screen menus and industrial-inspired corrugated metal and brick walls.
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