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BMW becomes 2012 London Olympics top-tier sponsor

By Associated Press
Wednesday, November 18, 2009 - Added 122d 11h ago

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LONDON — BMW is the latest top-tier domestic sponsor of the 2012 London Olympics, and organizers remain in talks with additional potential investors.

The German carmaker was presented Wednesday as the official automotive sponsor of the games in a deal worth an estimated $67 million in cash and services.

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